Internet Marketing FAQ: Spider Digital

I am really interested in advertising online but I don’t think that our organization can afford it.

Don’t be so sure… there are many ways to gain a presence online. Whether it is through search engine marketing or a local placement campaign on TV and newspaper websites there are options out there for the smallest of budgets. Give us a call and let’s talk about how we can help and if we can’t then we will tell you and you have lost nothing.

All of this sounds great but are there really options out there for B2B marketers?

Without a doubt! The reason you are in business is because you have a product or service that solves the problems of a consumer. Having said that, the web is the number one place for finding solutions for your company’s problems. It makes sense to promote your business online. B2B marketers typically are very successful utilizing search engine marketing and specific niche web sites. We can find those sites for you… Call today to discuss what Spider Digital can do for your organization.

It seems you really have a grasp on interactive marketing but I really need someone who can handle traditional and new media. Does Spider Digital have those capabilities?

Absolutely! In fact, we are the digital division of a 17 year old traditional media firm whose deep and broad experience is quite impressive. They, like Spider Digital, believe in a very simple philosophy; be available, be accountable, and always start by doing the little things right! Give us a call today and learn more about our integrated solutions that span all facets of today’s media environment.

I notice that you talk about interactive media as the most accountable form of advertising. Can you talk a little more about what you mean?

Because of Spider Digital’s investment in ad serving technologies we have the ability to track the effectiveness of every interactive campaign that we control. Our tracking abilities reach to the most granular level in that we can gauge the effectiveness of each and every placement-creative combination within your campaign. This is so important because you will have, available to you, up to the hour data outlining exactly how your advertising investments are performing. Give us a call to discuss in more detail the types of events and metrics that we have the ability to measure.

I have heard people say that interactive advertising allows you to micro target audiences in a way that helps limit wasteful ad spending. Can you tell me a little more about that?

It’s true; when people think about advertising they always think that the bigger the audience the better and that is true in some cases. However, what the internet allows you to do is take your message, not to the biggest audience, but to the most relevant audience and that saves you money by limiting the irrelevant eyes that see your message. This is accomplished through meticulous pre-campaign planning that uncovers specific niche sites that have a very desirable audience composition for your goods and /or services. Reach out today to learn more about the efficiency of internet advertising.